Outdoor Advertising Case Studies
Real campaigns, real results. See how we have helped brands from Icelandair and McLaren F1 to Issey Miyake reach millions through outdoor advertising. Every campaign is planned with precision and delivered with impact.
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Campaigns Delivered
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Total Impressions
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Years Experience
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Client Satisfaction
Global
Campaign
Icelandair / Digital AdVan + Billboards + Metro
Icelandair: You Can't Prompt Iceland
Objective
Icelandair wanted to make a point. AI platforms were generating fake images of Iceland, and they weren't having it. The brief was simple: get the message in front of as many people as possible, across as many cities as possible.
Our Approach
We took their open letter to AI companies and put it everywhere. Times Square in New York. Our digital AdVan rolling past Big Ben and through Westminster. Digital screens in the Paris Metro. The creative looked like a handwritten note with scribbled annotations, which made it stand out against the usual polished ads. People stopped and actually read it. It was picked up by dozens of news outlets globally.
Results
1.2M+
Impressions
Issey Miyake London / Digiwall + 4-Sheet Posters
Issey Miyake: Bond Street Tube Takeover
Objective
Issey Miyake's flagship store is on Brook Street, about 2 minutes from Bond Street station. They wanted every commuter passing through that station to see their Pleats Please campaign. Simple as that.
Our Approach
We booked the Digiwall inside Bond Street station for a 2-week digital takeover, then layered in 20 traditional 4-sheet posters running for 4 weeks across the station corridors. Three different creative variants kept it fresh. You literally couldn't walk through Bond Street without seeing Issey Miyake. The station became an extension of the store.
Results
4M+
Impressions
Uhomes / Bus Supersides + Tram Supersides
Uhomes: Nationwide Student Housing Bus Campaign
Objective
Uhomes needed to hit every major university city in one go. They're a student housing platform going after international and domestic students during the autumn intake, and they wanted to be impossible to ignore on the daily commute.
Our Approach
285 bus supersides across 8 cities. London, Manchester, Leeds, Birmingham, Edinburgh, Glasgow, Coventry, and Southampton. Plus 20 Sheffield tram supersides for good measure. Every route was picked to pass through university campuses, student housing areas, and city centres. When students were heading to lectures, Uhomes was on the side of their bus.
Results
1.1M
Impressions
Velo / McLaren F1 / AdBike Fleet
Velo x McLaren F1: 7-Bike London Takeover
Objective
McLaren and Velo wanted street-level presence across Central London during race week. The goal was to support their pop-up activations, hit key hospitality venues, and create content for social, all at the same time.
Our Approach
We ran 7 digital AdBikes across Central London for 5 days. Each bike carried 3 LED screens with full motion McLaren F1 content. They rode through Soho, Covent Garden, Oxford Street, South Bank, and Shoreditch, following a pre-planned route past the Velo pop-up, key landmarks, and hospitality venues. The bikes turned heads everywhere they went. People were stopping to take photos and film them, which gave the client a stack of organic social content on top of the impressions.
Results
3M+
Impressions
Carers Trust / Digital AdVan
Carers Trust: Protest From Home Campaign
Objective
Carers Trust wanted to stage a protest at Parliament Square for unpaid carers, but most carers can't leave the people they look after. So the brief became: bring the protest to Westminster without needing anyone to be there in person.
Our Approach
We ran a fleet of 7 advertising vans around Parliament Square, Westminster Bridge, and Whitehall. This is a heavily policed area, so fleet operations and traffic management had to be tight. The vans carried real stories from carers on screen. We handled PR photography and video on the ground, then delivered the client a post-campaign pack with the best shots for media, short social clips, and a full summary of estimated impact and routing. The activation got strong coverage and proved that digital OOH works as a controlled but powerful advocacy tool.
Results
2.97M
Impressions
Viva! / Large Format Billboards + Digital AdVan
Viva!: Billboards + AdVan Across Central London
Objective
Viva! wanted to get their animal welfare message in front of as many Londoners as possible. The campaign needed high-impact static billboards in key zones, backed up by our 35sqm Monster AdVan to take the message beyond the billboard sites and onto the streets.
Our Approach
We booked large format billboards across Clapham, Covent Garden, Piccadilly, and Waterloo, covering some of the busiest footfall areas in London. Then we ran our 35sqm digital AdVan through Central London to extend the reach beyond the fixed sites. The combination of static billboards for sustained visibility and the AdVan for street-level impact meant the campaign was everywhere.
Results
Trusted by Leading Brands
What Our Clients Say
“We needed 200 bus supersides across 6 cities in under 3 weeks. Monster sorted the lot, including last-minute artwork changes two days before print. Campaign went live on time and the POE pack was thorough. Will use again.”
Rachel Simmons
Media Agency, London
“First time running OOH for our brand and the team made it painless. They recommended a mix of tube posters and AdBike activations which we hadn't considered. The tube campaign alone drove a 30% spike in website traffic that week.”
David Chen
E-commerce Brand
“We've worked with a few outdoor agencies and Monster are the most responsive by far. Quick turnaround on quotes, honest about what works and what doesn't, and the reporting is solid. They handle all our UK OOH now.”
Sarah Kapoor
Marketing Director, FMCG
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